Super Bowl XLIII on Sunday is expected to influence the purchase of 2.6 million high-definition television sets, according to the Consumer Electronics Association.The big football game has had a four-year streak as the top driver for HDTV purchases, said the Arlington-based association.
HDTV sales are expected to have another record-breaking year in 2009. About 29.8 million HD sets are expected to ship, out of a total of 34.5 million digital televisions sold in the U.S. in 2009.
That is up from 26.8 million HD sets sold last year. Another reason for rising sales is the falling average wholesale price of sets.
In the past five years, the average wholesale price for an HDTV has fallen nearly 50 percent to $849 in 2009.
“Even in this tough economy HDTV growth has remained strong and steady,” said Jason Oxman, senior vice president of industry affairs for the trade group, in a statement. “Since the early days of HD, sporting events have lead the way in high-def broadcasts. Sixty percent of consumers said the Super Bowl is one of their favorite sports to watch in HD.”
source : BizJournals.com
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